TABLE OF CONTENTS

  1. Introduction
  2. Getting Started: Email Best Practices

Growing Your Email List

Why Buying Email Lists is Always a Bad Idea

Tips for Remaining CAN-SPAM Compliant

What It Means to Be “Whitelisted”

  1. Email Marketing Automation

Using Email Automation to Save Time

An Introduction to Lead Nurturing

How & Why to Segment Your Email Lists

  1. The Different Types of Marketing Emails

Plain-text vs. HTML Emails

4 Types of Marketing Emails

  1. Measuring Your Email Efforts

The Email Metrics to Measure (With Formulas)

The Importance of A/B Testing Emails

  1. Conclusion