What Is Content Writing?

Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

Why Is Proper Content Writing Important?

When most people hear “content writing”, they think “writing articles”. However, writing content isn’t just important for blog posts. In fact, content writing is important for all types of different content formats, including:

  • Video scripts
  • Email newsletters
  • Keynote speeches
  • Social media posts
  • Podcast titles
  • White papers
  • Web page copy
  • Landing pages
  • YouTube video descriptions

Or put another way:

Writing is the foundation for pretty much any content that you publish.

Best Practices

Create an Outline

Creating an outline is a GREAT first step in the content writing process. Outlines help your content come out better for two main reasons:

First, outlines force you to put all your thoughts down in an organized way (rather than writing everything off the top of your head). Which really speeds up the writing process.

Second, outlines usually lead to a much better structure for your content. That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing.

Plus, because you have an outline, your final content will hit all of the major points that you set out to before you started writing.