The eBay Cassini Algorithm determines how your listings appear in eBay’s search results. If your listings aren’t optimized for Cassini, you’re missing out on valuable traffic and potential sales. This powerful algorithm ranks listings based on relevance, seller performance, and buyer engagement.
To stay ahead in 2024, understanding the eBay Cassini Algorithm is essential. By improving your titles, photos, descriptions, and customer service, you signal quality to Cassini—boosting your visibility and helping your products rise to the top of search rankings.
Click-Through Rate (CTR)
The CTR is a crucial metric in the eBay Cassini Algorithm. It measures how often people click your listings when they appear in search results. A high CTR means your title, images, and pricing are compelling.
How to Improve CTR:
- Use high-quality images
- Write keyword-rich, attention-grabbing titles
- Offer limited-time discounts or free shipping badges
Conversion Rate
Cassini also values how often your clicks turn into purchases. This is your conversion rate, and it’s directly linked to your listing quality and customer trust.
Boost Conversion Rate by:
- Offering competitive pricing
- Providing clear, detailed product descriptions
- Ensuring fast, reliable shipping options
Sales History
The eBay Cassini Algorithm favors listings with a strong sales history. While this might seem out of your control, you can build it strategically.
Tips to Build Sales History:
- Start with trending or best-selling items
- Price competitively—even at a lower profit margin—to get initial sales
- Gradually raise prices as your sales history builds
Improve Listings by Understanding the eBay Cassini Algorithm
The eBay Cassini Algorithm favors listings that engage buyers. Use clear titles, strong images, and fast shipping to increase click-through and conversion rates. These actions help your listings rank higher and attract more buyers.
eBay Store Performance Metrics
Your store’s performance directly affects your rankings on eBay. Cassini uses metrics like:
- Sell-Through Rate: Aim for 80%+ by maintaining a lean, in-demand inventory.
- Customer Service: Quick responses, helpful communication, and polite language matter.
- Defect & Late Shipment Rate: Minimize issues by choosing reliable suppliers and shipping on time.
Optimizing for the eBay Cassini Algorithm
Follow these best practices to maximize your success with Cassini:
1. Use Smart SEO Titles
Tools like ZIK Analytics can help generate optimized product titles using keyword data.
2. Focus on Keywords
Include relevant keywords in titles, descriptions, and backend tags without stuffing.
3. Update Listings Regularly
Make sure your information stays fresh and aligned with current trends or inventory.
4. Offer Strong Return & Shipping Policies
Customers prefer sellers with free returns and fast shipping—Cassini rewards this behavior.
What to Avoid
✘ Overloading listings with keywords
✘ Ignoring customer inquiries
✘ Slow shipping and poor product quality
✘ Not updating or refreshing listings over time
Bonus Tip
Use eBay’s promotions and coupon tools to attract buyers and boost interaction with your listings—higher engagement often signals value to the eBay Cassini Algorithm.
Frequently Asked Questions (FAQs)
Do promoted listings rank better?
They may get more visibility, but without strong SEO, they won’t convert. Start with organic optimization.
How do I increase sales on eBay in 2024?
Master the eBay Cassini Algorithm, research keywords, optimize your listings, and provide top-notch customer service.
Can I appear on Google too?
Yes. Keyword-optimized listings on eBay can also get indexed by Google, giving you dual exposure.
What’s the best way to rank higher on eBay?
Optimize titles, improve CTR and conversion rate, build sales history, and maintain high seller ratings.
Final Thoughts
The eBay Cassini Algorithm isn’t a mystery—it rewards sellers who focus on value, relevance, and trust. By applying these strategies, you can rise in eBay search results, attract more buyers, and boost your online sales in 2024.